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Exploring ideas at the intersection of conversational marketing, AI assistants, sales tech, and marketing tech.



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🎧 Masterclass on Experiments with Jason Widup, VP Marketing @...

Jason Widup ran a pretty crazy marketing experiment recently which turned $266,000 of marketing spend into $5.3M in sales pipeline and $1.3M closed-won revenue.

28 JUN 2021

Increase MQL to SQL conversion with Saleswhale for Salesforce

Saleswhale for Salesforce allows you to build powerful automated lead conversion workflows. This allows you to re-engage with your neglected marketing leads at...

19 APR 2021

Top Conversica Alternatives in 2021

Conversica isn't the only player out there. Learn how Saleswhale and compare and make an informed decision.

15 APR 2021

🎧 Masterclass with Martin Gontovnikas, SVP Marketing & Growth at...

The culture of intellectual honesty that we build around marketing is important. And I think one of the biggest shear tensions between marketing and sales, or...

31 MAR 2021

Announcing AI Conversation Flow: Powerful visual conversation builder...

Demand generation and marketing teams generate more leads at the top of the funnel than ever in this new digital-first world. Saleswhale helps ensure those...

1 MAR 2021

Why you need to automate the conversion of your neglected leads

Neglected leads are a silent, huge problem for demand generation and marketing operations teams. The middle of the funnel is where marketing leads go to die.

23 FEB 2021

The Manifesto for Modern B2B Marketers

It started with a $90,000 mistake. The largest marketing campaign I’ve ran flopped hard in terms of return on investment.

12 JAN 2021

How to convert your webinar leads into pipeline in 2021 [Webinar]

So at the end of this webinar, 26% of the attendees converted into customers, and the rest of them are still in the sales pipeline.

10 JAN 2021

How to use Zoom webinar polls to drive more sales meetings with...

In this tutorial, you will learn how to use Zoom webinar polls and Saleswhale to convert as much as 18% of webinar and virtual event attendees into sales-ready...

4 JAN 2021

Optimizing for revenue goals as a compass metric is terrible advice....

We moved ahead in assorted (often random) directions. We would launch features and new initiatives constantly. But we never really set goals at all.

13 DEC 2020

How Gong changed my life

No not the musical instrument. the revenue intelligence tool that helps record and analyze sales calls to make you and your team better.

2 NOV 2020

Anti-usage products: The next generation of SaaS products

My thesis was that in the next 5-10 years, the next generation of winning SaaS products would be what we call “anti-usage” products.

28 OCT 2020

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