Saleswhale Blog

Exploring ideas at the intersection of conversational marketing, AI assistants, sales tech, and marketing tech.



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What are AI assistants?

AI assistants are automation tools that help marketing and sales teams automate tasks using rule-based configurations and machine learning.

31 AUG 2020

What's Saleswhale & how can it help me accelerate revenue?

We are entering a new era of marketing. Before, marketers were measured by leads. Now, marketers need to be responsible for revenue.

31 AUG 2020

Recalibrating Webinar Marketing for a Post-Normal World

In the post normal world where many are running webinars, how can B2B marketers recalibrate their webinar marketing strategy to stand out from the rest?

11 AUG 2020

How Inbound Marketing Has Changed in the Last 13 years...and 13 Weeks

How inbound marketing has changed in the last 13 years...and 13 weeks? What should be prioritized in your strategy today?

11 AUG 2020

Marketing career advice for my younger self

How can B2B marketers gain ad edge as a marketer and help their companies (and careers) grow.

4 AUG 2020

How to Make Mouth-watering B2B Content

How can B2B marketers create mouth-watering content? How can they create memorable and effective content that ultimately drives revenue?

4 AUG 2020

How COVID-19 affects rejection reasons in B2B lead conversion

735,346 emails later...we looked at how Covid-19 has impacted conversion rates and rejections. Now we're going to spill the tea.

27 JUL 2020

How ABM and B2B Marketing has evolved over the last 3 months

How should B2B marketers approach ABM after everything in the last 3-4 months? What has changed? More importantly, what *hasn't changed*?

26 JUL 2020

4 Marketing Challenges Automated Lead Conversion Systems Solve for...

AI assistants aren’t a replacement for humans. Nor are they intended to replace any of your existing processes or marketing automation tools. They're more.

28 JUN 2020

10 reasons my team hates working for Saleswhale

Now, there are many reasons why my team hates working at Saleswhale. Here are the top 10 reasons based on our operating principles.

24 JUN 2020

Demand Gen vs Lead Gen: How not knowing the difference destroyed our...

Marketers that focus on MQLs end up doing the wrong things in order to achieve the metrics. So I changed it.

16 JUN 2020

How we made the most of our $90,000 mistake

We spent $90,699 to attend Dream Force and it was a mistake.

14 JUN 2020

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