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Exploring ideas at the intersection of conversational marketing, AI assistants, sales tech, and marketing tech.



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🎧 Masterclass on Experiments with Jason Widup, VP Marketing @...

Jason Widup ran a pretty crazy marketing experiment recently which turned $266,000 of marketing spend into $5.3M in sales pipeline and $1.3M closed-won revenue.

28 JUN 2021

🎧 Masterclass with Martin Gontovnikas, SVP Marketing & Growth at...

The culture of intellectual honesty that we build around marketing is important. And I think one of the biggest shear tensions between marketing and sales, or...

31 MAR 2021

How Gong changed my life

No not the musical instrument. the revenue intelligence tool that helps record and analyze sales calls to make you and your team better.

2 NOV 2020

Recalibrating Webinar Marketing for a Post-Normal World

In the post normal world where many are running webinars, how can B2B marketers recalibrate their webinar marketing strategy to stand out from the rest?

11 AUG 2020

How Inbound Marketing Has Changed in the Last 13 years...and 13 Weeks

How inbound marketing has changed in the last 13 years...and 13 weeks? What should be prioritized in your strategy today?

11 AUG 2020

Marketing career advice for my younger self

How can B2B marketers gain ad edge as a marketer and help their companies (and careers) grow.

4 AUG 2020

How to Make Mouth-watering B2B Content

How can B2B marketers create mouth-watering content? How can they create memorable and effective content that ultimately drives revenue?

4 AUG 2020

How ABM and B2B Marketing has evolved over the last 3 months

How should B2B marketers approach ABM after everything in the last 3-4 months? What has changed? More importantly, what *hasn't changed*?

26 JUL 2020

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