Middle of the Funnel

Saleswhale's CEO, Gabriel, shares curated bi-weekly insights about demand generation & marketing operations straight to your inbox. Optimized to be tactical, to-the-point, no fluff.

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Gabriel Lim

Get to know the author ✨

Gabriel is a co-founder and CEO of Saleswhale. A former software engineer who learnt to love marketing, Gabriel founded Saleswhale to help B2B marketing teams have a louder voice at the table by speaking revenue.

Latest Issue

AI Copywriters & The Generative Age for Marketing

AI Copywriters & The Generative Age for Marketing

When I first started sharing samples of sales emails generated by a new prototype AI email copywriter (powered by GPT-3) that our engineering team built, the main reaction I got was disbelief.

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Past Issues

Marketing Chaos Monkeys; Concrete Tactics on Demand Gen versus Lead Gen

Marketing Chaos Monkeys; Concrete Tactics on Demand Gen versus Lead Gen

I was on a call with the director of revenue operations of a 200 employee company recently. She reached out to me because she wanted to know more about the time we nearly destroyed my entire revenue team...

A Short Story On How We Increased ICP Demo Requests by 114%

A Short Story On How We Increased ICP Demo Requests by 114%

Hi there,  I wanted to share a short story of how we doubled our weekly ICP (ideal customer profile) inbound demo requests by making a relatively small tweak on our homepage ...

How The Hell Do You Get More Leads?

How The Hell Do You Get More Leads?

The other day, I came across this thought-provoking article by Gartner about how the events of 2020 have affected the buyer's journey. “When B2B buyers are considering a purchase, they spend only 17% of that time ...

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