Skip to main content
Log In
Get Started

Middle of the Funnel

Saleswhale's CEO, Gabriel, shares curated bi-weekly insights about demand generation & marketing operations straight to your inbox. Optimized to be tactical, to-the-point, no fluff.

Middle of the Funnel hero image
Gabriel Lim

Get to know the author ✨

Gabriel is a co-founder and CEO of Saleswhale. A former software engineer who learnt to love marketing, Gabriel founded Saleswhale to help B2B marketing teams have a louder voice at the table by speaking revenue.

Latest Issue

AI Copywriters & The Generative Age for Marketing

AI Copywriters & The Generative Age for Marketing

When I first started sharing samples of sales emails generated by a new prototype AI email copywriter (powered by GPT-3) that our engineering team built, the main reaction I got was disbelief.

What other people are saying

Past Issues

Marketing Chaos Monkeys; Concrete Tactics on Demand Gen versus Lead Gen

Marketing Chaos Monkeys; Concrete Tactics on Demand Gen versus Lead Gen

I was on a call with the director of revenue operations of a 200 employee company recently. She reached out to me because she wanted to know more about the time we nearly destroyed my entire revenue team...

A Short Story On How We Increased ICP Demo Requests by 114%

A Short Story On How We Increased ICP Demo Requests by 114%

Hi there,  I wanted to share a short story of how we doubled our weekly ICP (ideal customer profile) inbound demo requests by making a relatively small tweak on our homepage ...

How The Hell Do You Get More Leads?

How The Hell Do You Get More Leads?

The other day, I came across this thought-provoking article by Gartner about how the events of 2020 have affected the buyer's journey. “When B2B buyers are considering a purchase, they spend only 17% of that time ...

Curated insights about demand generation and marketing operations, straight to your inbox.

  • Bi-weekly newsletter from our CEO
  • Hand-curated content for marketing leaders
  • Optimized to be tactical, to-the-point, no fluff

By providing your email you are subscribing to Saleswhale’s marketing communications and promotions.
You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our privacy page.