Saleswhale Blog

Exploring ideas at the intersection of conversational marketing, AI assistants, sales tech, and marketing tech.

AI Assistants

4 Demand Generation Challenges AI Assistants Solve for B2B Companies

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Gabriel Lim | 29 June 2020

The death of the MQL In 2017, Todd Berkowitz from Gartner predicted the “death of the MQL”. CMOs and...

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Saleswhale 25 June 2020

10 Reasons People Hate Working for Sales...

My name is Gabriel, and I'm the co-founder and CEO at Salesw...

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Sales Marketing Alignment 16 June 2020

Demand Generation versus Lead Generation...

This was my worst nightmare as a marketing leader. Gabriel, ...

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Marketing Strategy 14 June 2020

Our $90,000 mistake - and why I would do...

This is Part II of a series. You can read Part I here. Part ...

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Marketing 01 June 2020

What is the most innovative campaign mar...

Marketing and demand generation is tough right now. That's w...

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Product Updates 22 May 2020

Run best-in-class demand generation play...

I received a piece of feedback from Justin Kan during Y Comb...

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Marketing Strategy 18 May 2020

4 LinkedIn marketing tactics you can ste...

6 weeks ago, I decided to take LinkedIn a lot more seriously...

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Marketing Strategy 11 May 2020

Our $90,000 mistake - and why I would do...

This is a tough post-mortem to write. It's the story of how ...

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Case Study, AI Assistants 08 May 2020

How Unit4 scaled their lead engagement b...

Learn how Saleswhale helped Unit4's APAC marketing team incr...

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Marketing Strategy, AI Assistants 05 May 2020

How to convert your underserved marketin...

Every marketing team has "underserved" leads. These are lead...

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