Saleswhale Blog

Exploring ideas at the intersection of conversational marketing, AI assistants, sales tech, and marketing tech.



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Saleswhale + 6sense: Our next play begins

This is the beginning of Saleswhale and 6sense coming together, joining forces to create something really unique. This is a chance to upend the entire sales...

20 JAN 2022

Just enough system: Rebuilding Saleswhale’s design system

How we rebuilt Saleswhale's designs system and why small companies can also benefit from a design system.

8 DEC 2021

Balancing User Impact and Tech Debt in Feature Development (from an...

An engineer's perspective on balancing user impact and tech debt in feature development at Saleswhale.

2 DEC 2021

Marketing Musings

Optimizing for revenue goals as a compass metric is terrible advice....

We moved ahead in assorted (often random) directions. We would launch features and new initiatives constantly. But we never really set goals at all.

13 DEC 2020

How Gong changed my life

No not the musical instrument. the revenue intelligence tool that helps record and analyze sales calls to make you and your team better.

2 NOV 2020

How we closed over $210,000 in revenue with ABM

We selected 67 accounts, which led to 21 demos, 16 sales accepted leads, and 7 closed-won deals for a total of $210K in revenue.

13 SEP 2020


🎧 Masterclass with Martin Gontovnikas, SVP Marketing & Growth at...

The culture of intellectual honesty that we build around marketing is important. And I think one of the biggest shear tensions between marketing and sales, or...

31 MAR 2021

🎧 Masterclass on Experiments with Jason Widup, VP Marketing @...

Jason Widup ran a pretty crazy marketing experiment recently which turned $266,000 of marketing spend into $5.3M in sales pipeline and $1.3M closed-won revenue.

28 JUN 2021

Marketing career advice for my younger self

How can B2B marketers gain ad edge as a marketer and help their companies (and careers) grow.

4 AUG 2020

Product Updates

Increase MQL to SQL conversion with Saleswhale for Salesforce

Saleswhale for Salesforce allows you to build powerful automated lead conversion workflows. This allows you to re-engage with your neglected marketing leads at...

19 APR 2021

Announcing AI Conversation Flow: Powerful visual conversation builder...

Demand generation and marketing teams generate more leads at the top of the funnel than ever in this new digital-first world. Saleswhale helps ensure those...

1 MAR 2021

How to use Zoom webinar polls to drive more sales meetings with...

In this tutorial, you will learn how to use Zoom webinar polls and Saleswhale to convert as much as 18% of webinar and virtual event attendees into sales-ready...

4 JAN 2021

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