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Marketing Musings

Optimizing for revenue goals as a compass metric is terrible advice....

We moved ahead in assorted (often random) directions. We would launch features and new initiatives constantly. But we never really set goals at all.

13 DEC 2020

How Gong changed my life

No not the musical instrument. Gong.io the revenue intelligence tool that helps record and analyze sales calls to make you and your team better.

2 NOV 2020

How we closed over $210,000 in revenue with ABM

We selected 67 accounts, which led to 21 demos, 16 sales accepted leads, and 7 closed-won deals for a total of $210K in revenue.

13 SEP 2020

Memoirs of an ex-SDR: Where are the lead conversions?

MQLs and SQLs

5 MAY 2020

I'm a CEO and this is what I care about from Marketing

A startup CEO's take on how marketing leaders can impress their CEOs (without kissing ass) and get promoted.

17 FEB 2020

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