Exploring ideas at the intersection of conversational marketing, AI assistants, sales tech, and marketing tech.
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There are basically 3 ways you can use sales engagement tools, like Outreach and SalesLoft today.
7 SEP 2020
We are entering a new era of marketing. Before, marketers were measured by leads. Now, marketers need to be responsible for revenue.
31 AUG 2020
AI assistants aren’t a replacement for humans. Nor are they intended to replace any of your existing processes or marketing automation tools. They're more.
28 JUN 2020
Marketers that focus on MQLs end up doing the wrong things in order to achieve the metrics. So I changed it.
16 JUN 2020
"This was one of the most no-nonsense and straight to the point webinars that I've attended!" -- Sharon Lourdes Paul, Head of Business Development
31 MAY 2020
Got cold marketing leads that you have no idea what to do with? Join the club. We get it. You don't have time to follow up with every lead... until now.
5 MAY 2020
After researching over 100+ companies globally on how they weathered the 2008 global financial crisis, here are four strategies I noticed they deployed..
1 MAR 2020
The nurture gap is a hole in the sales funnel between the marketing team and the sales teams, at the moment of lead hand-off. And it's a tough problem to..
10 FEB 2020
Learn more about how AI sales assistants can help marketers in B2B tech companies close the sales-marketing gap.
23 MAY 2019
Start digging. There could be many valid but dormant sales opportunities in your marketing database. Here's how to bring them back to life.
13 NOV 2018
Y Combinator is a famous Silicon Valley-based accelerator. Here's how the Y Combinator experience shaped four startups that graduated from it.
28 SEP 2018
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