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15 APR 2021
The culture of intellectual honesty that we build around marketing is important. And I think one of the biggest shear tensions between marketing and sales, or...
31 MAR 2021
Demand generation and marketing teams generate more leads at the top of the funnel than ever in this new digital-first world. Saleswhale helps ensure those...
1 MAR 2021
Neglected leads are a silent, huge problem for demand generation and marketing operations teams. The middle of the funnel is where marketing leads go to die.
23 FEB 2021
It started with a $90,000 mistake. The largest marketing campaign I’ve ran flopped hard in terms of return on investment.
12 JAN 2021
So at the end of this webinar, 26% of the attendees converted into customers, and the rest of them are still in the sales pipeline.
10 JAN 2021
We moved ahead in assorted (often random) directions. We would launch features and new initiatives constantly. But we never really set goals at all.
13 DEC 2020
My thesis was that in the next 5-10 years, the next generation of winning SaaS products would be what we call “anti-usage” products.
28 OCT 2020
At Saleswhale, we actually pursued an email-first strategy where we actually used emails as an extension of our product interface.
27 OCT 2020
The anti-usage pattern does come with some pretty steep pitfalls (we have the battle scars from tumbling down one-too-many canyons).
27 OCT 2020
I want to push you to think outside the box, and not just think about net-new lead generation, but also the value that you are already sitting on in your...
12 OCT 2020
The organization with dedicated lead conversion, and proper lead nurturing process converts leads at 32%. The other only converts 7% of their leads.
20 SEP 2020
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