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Marketing Strategy

What's the most innovative campaign marketing has run for you?

"This was one of the most no-nonsense and straight to the point webinars that I've attended!" -- Sharon Lourdes Paul, Head of Business Development

31 MAY 2020

4 LinkedIn marketing tactics you can steal

I'm not a LinkedIn expert but here are some key takeaways I've learned the following by experimenting, testing, and tinkering over the last 6 weeks.

17 MAY 2020

Our $90,000 mistake & why I would do it all over again

We made a $90,000 mistake and have no regrets. #YOLO

10 MAY 2020

How Saleswhale used ABM to increase revenue by 175%

In March 2020, we broke a sales record at Saleswhale - closing more net-new business than Q3 / Q4 2019 combined - and we wanted to share our learnings.

23 APR 2020

5 (unconventional) ways B2B tech marketers can generate leads

Marketers face more pressure to deliver sales-ready leads than ever. Here’s how they can be efficient, scrappy, and creative about it.

25 MAR 2020

How to survive a marketing budget cut (amidst a looming recession)

Saleswhale's VP of Marketing Tim shares five lessons on running the marketing function in the face of economic uncertainty.

11 MAR 2020

How to implement a conversational email strategy that delivers results

We share six conversational email best practices, based on our experiences doing conversational marketing for over a hundred teams.

13 MAY 2019

The gold mine of sales opportunities in your marketing database

Start digging. There could be many valid but dormant sales opportunities in your marketing database. Here's how to bring them back to life.

13 NOV 2018

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