Author: Ying Yi Wan

I take difficult and complex B2B tech topics and turn them into crisp, compelling, and creative copy. When I'm not doing content marketing for Saleswhale, I'm blogging or honing my manga drawing skills.

Saleswhale

Introducing Reveal: Get full visibility into lead outcomes [Interview]

Ying Yi Wan | 15 November 2019

One customer spent an eye-watering amount on lead acquisition campaigns. They even sent sales reps o...

Martech 26 September 2019

Top 12 tips for event booth sponsorship ...

In a world where so much marketing happens on digital platfo...

AI assistant 12 July 2019

How AI sales assistants can help markete...

Recruitment companies generate plenty of leads from a variet...

Saleswhale 24 June 2019

The Saleswhale approach to agile softwar...

What is agile in a nutshell, I asked James. James Keys is on...

AI assistant 19 June 2019

How Saleswhale helped Unit4 ensure a con...

Learn how Saleswhale helped Unit4's APAC marketing team incr...

AI assistant 23 May 2019

How AI assistants help B2B tech companie...

B2B tech marketers have been innovative in the ways they att...

Conversational marketing 13 May 2019

How to implement a conversational email ...

At Saleswhale, we oversee plenty of back-and-forth emails be...

AI assistant 28 March 2019

How AI sales assistants can drive enroll...

Schools today face many challenges that make it hard for the...

AI assistant 22 February 2019

The rise of revenue-focused marketers

As regional marketing and communications director at a globa...

AI assistant 12 February 2019

The race to build the first fully autono...

Everyone talks about artificial intelligence (AI) these days...