Author: Ying Yi Wan

I take difficult and complex B2B tech topics and turn them into crisp, compelling, and creative copy. When I'm not doing content marketing for Saleswhale, I'm blogging or honing my manga drawing skills.

AI assistant

Show me the money: The rise of revenue-focused marketers

Ying Yi Wan | 21 February 2019

Image Credit: Roberts Rurans As regional marketing and communications director at a global corporati...

AI assistant 12 February 2019

AI for absolute terrified beginners, par...

Image Credit: Cha Pornea Everyone talks about artificial int...

Saleswhale 29 December 2018

Introducing the new Saleswhale: Modern, ...

Image Credit: Spencer Afonso If you’ve been following us for...

Conversational marketing 14 December 2018

The beginner’s guide to conversational m...

Image Credit: Daniel Fishel Everyone’s had at least one expe...

AI assistant 13 November 2018

The gold mine of sales opportunities in ...

Image Credit: Sonny Ross Many marketers are focused on optim...

Saleswhale 02 November 2018

How Saleswhale improved Uzabase’s sales ...

Learn how Saleswhale helped Uzabase reach out to thousands o...

Martech 19 October 2018

Want more qualified leads? Don’t use mar...

Remember when marketing automation became popular, around th...

Conversational marketing 28 August 2018

The conventional lead engagement process...

The problem with a lot of B2B marketing tactics is the lack ...