Author: Ying Yi Wan

I take difficult and complex B2B tech topics and turn them into crisp, compelling, and creative copy. When I'm not doing content marketing for Saleswhale, I'm blogging or honing my manga drawing skills.

Saleswhale

Introducing Reveal: Get full visibility into lead outcomes [Interview]

Ying Yi Wan | 15 November 2019

One customer spent an eye-watering amount on lead acquisition campaigns. They even sent sales reps o...

Martech 26 September 2019

Top 12 tips for event booth sponsorship ...

In a world where so much marketing happens on digital platfo...

AI assistant 12 July 2019

How our AI sales assistants help markete...

Besides education and B2B tech, we work closely with clients...

Saleswhale 24 June 2019

The Saleswhale approach to agile softwar...

What is agile in a nutshell, I asked James. James Keys is on...

AI assistant 19 June 2019

How Saleswhale helped Unit4 ensure a con...

Learn how Saleswhale helped Unit4's APAC marketing team incr...

AI assistant 23 May 2019

How Saleswhale’s AI sales assistants hel...

Back in March, we talked about how our AI sales assistants h...

Conversational marketing 13 May 2019

The Saleswhale guide to implementing a c...

At Saleswhale, we oversee plenty of back-and-forth emails be...

AI assistant 28 March 2019

How Saleswhale’s AI sales assistant help...

Since 2016, our AI sales assistant has helped over a hundred...

AI assistant 22 February 2019

Show me the money: The rise of revenue-f...

As regional marketing and communications director at a globa...

AI assistant 12 February 2019

AI for absolute terrified beginners, par...

Everyone talks about artificial intelligence these days. AI ...