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Ying Yi Wan

Ying Yi Wan

I take difficult and complex B2B tech topics and turn them into crisp, compelling, and creative copy. When I'm not doing content marketing for Saleswhale, I'm blogging or honing my manga drawing skills.

How Unit4 generated a consistent pipeline of sales-ready leads

This is the story of how Unit4's APAC marketing team deliver more qualified sales-ready leads, despite their lean team size.

8 MAY 2020

Introducing Reveal: Get full visibility into lead outcomes

Senior Product Manager Thu Nguyen discusses why Saleswhale is building a product capability that gives marketers full visibility into lead outcomes.

15 NOV 2019

How AI assistants help B2B get more qualified sales meetings

Learn more about how AI sales assistants can help marketers in B2B tech companies close the sales-marketing gap.

23 MAY 2019

How to implement a conversational email strategy that delivers results

We share six conversational email best practices, based on our experiences doing conversational marketing for over a hundred teams.

13 MAY 2019

The beginner’s guide to conversational marketing

Conversational marketing is a customer-oriented marketing approach. Learn more about why it matters, benefits, tools, use cases, etc.

14 DEC 2018

The gold mine of sales opportunities in your marketing database

Start digging. There could be many valid but dormant sales opportunities in your marketing database. Here's how to bring them back to life.

13 NOV 2018

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