Catherine Farley is the Director of Marketing at Saleswhale. She has 10+ years experience designing unimaginable marketing campaigns and storytelling. Catherine is the proud owner of two Great Pyrenees and due to their shedding is rarely seen wearing black.
I'm not a LinkedIn expert but here are some key takeaways I've learned the following by experimenting, testing, and tinkering over the last 6 weeks.
17 MAY 2020
We made a $90,000 mistake and have no regrets. #YOLO
10 MAY 2020
This is the story of how Unit4's APAC marketing team deliver more qualified sales-ready leads, despite their lean team size.
8 MAY 2020
MQLs and SQLs
5 MAY 2020
Got cold marketing leads that you have no idea what to do with? Join the club. We get it. You don't have time to follow up with every lead... until now.
5 MAY 2020
The 3rd wave of business transformation is coming and will be led by collaboratively intelligent processes. Learn how humans are getting back into the game
17 APR 2020
Marketers face more pressure to deliver sales-ready leads than ever. Here’s how they can be efficient, scrappy, and creative about it.
25 MAR 2020
We use a principal-agent problem approach to try to solve the perennial sales and marketing alignment problem.
9 MAR 2020
Conversica isn't the only player out there. Learn how Saleswhale and Exceed.ai compare and make an empowered decision. (Hint: we're the best)
23 FEB 2020
Sales and marketing misalignment is a common problem across enterprises. Here is how AI sales assistants like Saleswhale can bridge this gap.
28 SEP 2019
At Saleswhale, three key values have emerged as fundamental to our culture and identity. Here's why they matter and how we've benefited from them.
3 JUL 2019
Learn more about how AI sales assistants can help marketers in B2B tech companies close the sales-marketing gap.
23 MAY 2019
