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Catherine Farley

Catherine Farley

Catherine Farley is the Director of Marketing at Saleswhale. She has 10+ years experience designing unimaginable marketing campaigns and storytelling. Catherine is the proud owner of two Great Pyrenees and due to their shedding is rarely seen wearing black.

How to implement a conversational email strategy that delivers results

We share six conversational email best practices, based on our experiences doing conversational marketing for over a hundred teams.

13 MAY 2019

How a bet on customer success helped us raise our Series A funding

At Saleswhale, we invested in Customer Success much earlier than most SaaS startups. This decision paid off handsomely for us in the long run.

3 MAY 2019

The gold mine of sales opportunities in your marketing database

Start digging. There could be many valid but dormant sales opportunities in your marketing database. Here's how to bring them back to life.

13 NOV 2018

How Uzabase gained more qualified leads than ever

Learn how Saleswhale helped Uzabase reach out to thousands of prospects and handed over a hundred sales-qualified leads.

2 NOV 2018

The future of personality-driven chatbots

We chat with Bus Uncle’s founder, Abhilash Murthy, to learn more about why Bus Uncle is one of the most popular chatbots in Singapore.

24 OCT 2018

How different industries use AI to delight customers

How AI has been used across various industries. Also, some key considerations you need to make before you adopt AI for your business.

12 OCT 2018

What the Y Combinator experience is like, according to 4 graduates

Y Combinator is a famous Silicon Valley-based accelerator. Here's how the Y Combinator experience shaped four startups that graduated from it.

28 SEP 2018

How Freshworks Achieved $100M in Annual Recurring Revenue with AI

Freshdesk has more than $100 million in annual recurring revenue, and over 150,000 customers across some 180 countries. Here's how they did it.

14 SEP 2018

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