Catherine Farley is the Director of Marketing at Saleswhale. She has 10+ years experience designing unimaginable marketing campaigns and storytelling. Catherine is the proud owner of two Great Pyrenees and due to their shedding is rarely seen wearing black.
During these unprecedented times writing an email that starts with during these unprecedented times is officially the worst.
25 SEP 2020
Is your product more or as interested as a James Bond movie trailer? I didn't think so.
23 SEP 2020
The organization with dedicated lead conversion, and proper lead nurturing process converts leads at 32%. The other only converts 7% of their leads.
20 SEP 2020
The most overused phrase of the pandemic has never been more applicable than for this topic––these are unprecedented times.
17 SEP 2020
As if 2020 couldn't get any worse, sales and marketing teams are getting ghosted left and right. Yes, ghosting isn't just for awkward dating encounters.
15 SEP 2020
The whole idea that marketers can design a lead scoring model that correctly scores leads according by their interest to talk to Sales is deeply flawed.
7 SEP 2020
AI assistants are automation tools that help marketing and sales teams automate tasks using rule-based configurations and machine learning.
31 AUG 2020
We are entering a new era of marketing. Before, marketers were measured by leads. Now, marketers need to be responsible for revenue.
31 AUG 2020
735,346 emails later...we looked at how Covid-19 has impacted conversion rates and rejections. Now we're going to spill the tea.
27 JUL 2020
Now, there are many reasons why my team hates working at Saleswhale. Here are the top 10 reasons based on our operating principles.
24 JUN 2020
We spent $90,699 to attend Dream Force and it was a mistake.
14 JUN 2020
Saleswhale Topic Library allows you to select a play from our curated library, informed by millions of email conversations our AI assistants hold monthly.
21 MAY 2020
