In March 2020, we broke a sales record at Saleswhale - closing more net-new business than Q3 / Q4 2019 combined - and we wanted to share our learnings.
14 APR 2021
Marketing always gets caught in the middle of CEOs and Sales. In this blog, I discuss how I deal with it at Saleswhale and I don't hold back.
14 APR 2021
So you work in marketing, but you don't understand what corporate marketing or product marketing does? Join the club. Cherie will break it down for you.
13 OCT 2020
I want to push you to think outside the box, and not just think about net-new lead generation, but also the value that you are already sitting on in your...
12 OCT 2020
Marketing isn't an easy profession. There is a ton of glitz and glam that go with the job but also a lot of roll up your sleeves kind of work.
9 OCT 2020
As if 2020 couldn't get any worse, sales and marketing teams are getting ghosted left and right. Yes, ghosting isn't just for awkward dating encounters.
15 SEP 2020
We spent $90,699 to attend Dream Force and it was a mistake.
14 JUN 2020
I'm not a LinkedIn expert but here are some key takeaways I've learned the following by experimenting, testing, and tinkering over the last 6 weeks.
17 MAY 2020
We made a $90,000 mistake and have no regrets. #YOLO
10 MAY 2020
MQLs and SQLs
5 MAY 2020
Got cold marketing leads that you have no idea what to do with? Join the club. We get it. You don't have time to follow up with every lead... until now.
5 MAY 2020
Marketers face more pressure to deliver sales-ready leads than ever. Here’s how they can be efficient, scrappy, and creative about it.
25 MAR 2020
