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Product Marketing is from Mars. Corporate Marketing is from Venus.

So you work in marketing, but you don't understand what corporate marketing or product marketing does? Join the club. Cherie will break it down for you.

13 OCT 2020

Prove me wrong: Whales and AI Assistants are the same

Whales and AI Assistants have some obvious similarities, they're majestic and chill. Check out our blog to find out what else they have in common.

12 OCT 2020

How to revive dormant leads in your Salesforce database: a...

I want to push you to think outside the box, and not just think about net-new lead generation, but also the value that you are already sitting on in your...

12 OCT 2020

3 things marketers need to survive

Marketing isn't an easy profession. There is a ton of glitz and glam that go with the job but also a lot of roll up your sleeves kind of work.

9 OCT 2020

All roads lead to content

We live and breathe content in our daily lives. Whether you're on TikTok or Netflix, you are consuming content. So start making your content equally fire.

7 OCT 2020

How to nurture webinar leads

The only people who care about webinar leads are people in marketing. Sales people don't care and they don't have time to follow up.

1 OCT 2020

Nurturing a lead is like raising a puppy

What does raising a puppy and nurturing a lead have in common? Everything.

29 SEP 2020

How to write the perfect email with empathy

During these unprecedented times writing an email that starts with during these unprecedented times is officially the worst.

25 SEP 2020

Close the deal in the subject line

Is your product more or as interested as a James Bond movie trailer? I didn't think so.

23 SEP 2020

How to get 4.5x more opportunities

The organization with dedicated lead conversion, and proper lead nurturing process converts leads at 32%. The other only converts 7% of their leads.

20 SEP 2020

True Life: Covid-19 has changed marketing

The most overused phrase of the pandemic has never been more applicable than for this topic––these are unprecedented times.

17 SEP 2020

Getting ghosted? You're not alone

As if 2020 couldn't get any worse, sales and marketing teams are getting ghosted left and right. Yes, ghosting isn't just for awkward dating encounters.

15 SEP 2020

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