The culture of intellectual honesty that we build around marketing is important. And I think one of the biggest shear tensions between marketing and sales, or...
14 APR 2021
Marketers that focus on MQLs end up doing the wrong things in order to achieve the metrics. So I changed it.
14 APR 2021
Neglected leads are a silent, huge problem for demand generation and marketing operations teams. The middle of the funnel is where marketing leads go to die.
14 APR 2021
In this tutorial, you will learn how to use Zoom webinar polls and Saleswhale to convert as much as 18% of webinar and virtual event attendees into sales-ready...
4 JAN 2021
No not the musical instrument. Gong.io the revenue intelligence tool that helps record and analyze sales calls to make you and your team better.
2 NOV 2020
Calling all introverts, this is our moment. We have been training for this our whole lives. Working from home, on our couch, in our pajamas. Crush it.
29 OCT 2020
My thesis was that in the next 5-10 years, the next generation of winning SaaS products would be what we call “anti-usage” products.
28 OCT 2020
The anti-usage pattern does come with some pretty steep pitfalls (we have the battle scars from tumbling down one-too-many canyons).
27 OCT 2020
At Saleswhale, we actually pursued an email-first strategy where we actually used emails as an extension of our product interface.
27 OCT 2020
As if spooky season wasn't enough. Halloween is scary for us marketers. End of year reporting, 2021 planning, and desperate attempts to revive cold leads.
26 OCT 2020
Political campaigns are micro-targeted marketing campaigns for the few undecided voters. Think ABM for state and issue-focused.
23 OCT 2020
Every role in marketing is important. But too often creative roles are deprioritized and undervalued. At Saleswhale, we didn't want to make that mistake.
20 OCT 2020
