Catherine Farley is the Director of Marketing at Saleswhale. She has 10+ years experience designing unimaginable marketing campaigns and storytelling. Catherine is the proud owner of two Great Pyrenees and due to their shedding is rarely seen wearing black.
Marketing always gets caught in the middle of CEOs and Sales. In this blog, I discuss how I deal with it at Saleswhale and I don't hold back.
14 APR 2021
No not the musical instrument. Gong.io the revenue intelligence tool that helps record and analyze sales calls to make you and your team better.
2 NOV 2020
Calling all introverts, this is our moment. We have been training for this our whole lives. Working from home, on our couch, in our pajamas. Crush it.
29 OCT 2020
As if spooky season wasn't enough. Halloween is scary for us marketers. End of year reporting, 2021 planning, and desperate attempts to revive cold leads.
26 OCT 2020
Political campaigns are micro-targeted marketing campaigns for the few undecided voters. Think ABM for state and issue-focused.
23 OCT 2020
Every role in marketing is important. But too often creative roles are deprioritized and undervalued. At Saleswhale, we didn't want to make that mistake.
20 OCT 2020
So you work in marketing, but you don't understand what corporate marketing or product marketing does? Join the club. Cherie will break it down for you.
13 OCT 2020
Whales and AI Assistants have some obvious similarities, they're majestic and chill. Check out our blog to find out what else they have in common.
12 OCT 2020
Marketing isn't an easy profession. There is a ton of glitz and glam that go with the job but also a lot of roll up your sleeves kind of work.
9 OCT 2020
We live and breathe content in our daily lives. Whether you're on TikTok or Netflix, you are consuming content. So start making your content equally fire.
7 OCT 2020
The only people who care about webinar leads are people in marketing. Sales people don't care and they don't have time to follow up.
1 OCT 2020
What does raising a puppy and nurturing a lead have in common? Everything.
29 SEP 2020
