Marketers that focus on MQLs end up doing the wrong things in order to achieve the metrics. So I changed it.
14 APR 2021
The organization with dedicated lead conversion, and proper lead nurturing process converts leads at 32%. The other only converts 7% of their leads.
20 SEP 2020
We use a principal-agent problem approach to try to solve the perennial sales and marketing alignment problem.
9 MAR 2020
The nurture gap is a hole in the sales funnel between the marketing team and the sales teams, at the moment of lead hand-off. And it's a tough problem to..
10 FEB 2020
Sales and marketing misalignment is a common problem across enterprises. Here is how AI sales assistants like Saleswhale can bridge this gap.
28 SEP 2019
