Saleswhale Blog | Marketing Strategy (2)

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Marketing Strategy

How to survive a marketing budget cut (amidst a looming recession)

Saleswhale's VP of Marketing Tim shares five lessons on running the marketing function in the face of economic uncertainty.

11 MAR 2020

3 Strategies for Sales and Marketing Alignment

We use a principal-agent problem approach to try to solve the perennial sales and marketing alignment problem.

9 MAR 2020

I'm a CEO and this is what I care about from Marketing

A startup CEO's take on how marketing leaders can impress their CEOs (without kissing ass) and get promoted.

17 FEB 2020

Mind The "Nurture Gap"

The nurture gap is a hole in the sales funnel between the marketing team and the sales teams, at the moment of lead hand-off. And it's a tough problem to..

10 FEB 2020

How to implement a conversational email strategy that delivers results

We share six conversational email best practices, based on our experiences doing conversational marketing for over a hundred teams.

13 MAY 2019

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