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Gabriel Lim

Gabriel Lim

Co-founder & CEO at Saleswhale

What's the most innovative campaign marketing has run for you?

"This was one of the most no-nonsense and straight to the point webinars that I've attended!" -- Sharon Lourdes Paul, Head of Business Development

14 APR 2021

How Saleswhale used ABM to increase revenue by 175%

In March 2020, we broke a sales record at Saleswhale - closing more net-new business than Q3 / Q4 2019 combined - and we wanted to share our learnings.

14 APR 2021

How ABM and B2B Marketing has evolved over the last 3 months

How should B2B marketers approach ABM after everything in the last 3-4 months? What has changed? More importantly, what *hasn't changed*?

14 APR 2021

Marketing career advice for my younger self

How can B2B marketers gain ad edge as a marketer and help their companies (and careers) grow.

14 APR 2021

How Inbound Marketing Has Changed in the Last 13 years...and 13 Weeks

How inbound marketing has changed in the last 13 years...and 13 weeks? What should be prioritized in your strategy today?

14 APR 2021

Recalibrating Webinar Marketing for a Post-Normal World

In the post normal world where many are running webinars, how can B2B marketers recalibrate their webinar marketing strategy to stand out from the rest?

14 APR 2021

How to convert your webinar leads into pipeline in 2021 [Webinar]

So at the end of this webinar, 26% of the attendees converted into customers, and the rest of them are still in the sales pipeline.

14 APR 2021

Optimizing for revenue goals as a compass metric is terrible advice....

We moved ahead in assorted (often random) directions. We would launch features and new initiatives constantly. But we never really set goals at all.

14 APR 2021

4 Marketing Challenges Automated Lead Conversion Systems Solve for...

AI assistants aren’t a replacement for humans. Nor are they intended to replace any of your existing processes or marketing automation tools. They're more.

14 APR 2021

The Manifesto for Modern B2B Marketers

It started with a $90,000 mistake. The largest marketing campaign I’ve ran flopped hard in terms of return on investment.

14 APR 2021

🎧 Masterclass with Martin Gontovnikas, SVP Marketing & Growth at...

The culture of intellectual honesty that we build around marketing is important. And I think one of the biggest shear tensions between marketing and sales, or...

14 APR 2021

Demand Gen vs Lead Gen: How not knowing the difference destroyed our...

Marketers that focus on MQLs end up doing the wrong things in order to achieve the metrics. So I changed it.

14 APR 2021

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