We moved ahead in assorted (often random) directions. We would launch features and new initiatives constantly. But we never really set goals at all.
14 APR 2021
Marketing always gets caught in the middle of CEOs and Sales. In this blog, I discuss how I deal with it at Saleswhale and I don't hold back.
14 APR 2021
It started with a $90,000 mistake. The largest marketing campaign I’ve ran flopped hard in terms of return on investment.
14 APR 2021
Demand generation and marketing teams generate more leads at the top of the funnel than ever in this new digital-first world. Saleswhale helps ensure those...
14 APR 2021
Neglected leads are a silent, huge problem for demand generation and marketing operations teams. The middle of the funnel is where marketing leads go to die.
14 APR 2021
My thesis was that in the next 5-10 years, the next generation of winning SaaS products would be what we call “anti-usage” products.
28 OCT 2020
The anti-usage pattern does come with some pretty steep pitfalls (we have the battle scars from tumbling down one-too-many canyons).
27 OCT 2020
At Saleswhale, we actually pursued an email-first strategy where we actually used emails as an extension of our product interface.
27 OCT 2020
I want to push you to think outside the box, and not just think about net-new lead generation, but also the value that you are already sitting on in your...
12 OCT 2020
Now, there are many reasons why my team hates working at Saleswhale. Here are the top 10 reasons based on our operating principles.
24 JUN 2020
Kelvin Tan is Saleswhale's first employee. In this interview, he shares about his career switch, how he's grown along with Saleswhale, and more.
30 JAN 2019
Why we revamped all of Saleswhale's brand assets in 2018, and some of the beautiful end results of our brand refresh.
30 DEC 2018
