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Marketing Musings

What's the most innovative campaign marketing has run for you?

"This was one of the most no-nonsense and straight to the point webinars that I've attended!" -- Sharon Lourdes Paul, Head of Business Development

14 APR 2021

How ABM and B2B Marketing has evolved over the last 3 months

How should B2B marketers approach ABM after everything in the last 3-4 months? What has changed? More importantly, what *hasn't changed*?

14 APR 2021

Marketing career advice for my younger self

How can B2B marketers gain ad edge as a marketer and help their companies (and careers) grow.

14 APR 2021

How Inbound Marketing Has Changed in the Last 13 years...and 13 Weeks

How inbound marketing has changed in the last 13 years...and 13 weeks? What should be prioritized in your strategy today?

14 APR 2021

Recalibrating Webinar Marketing for a Post-Normal World

In the post normal world where many are running webinars, how can B2B marketers recalibrate their webinar marketing strategy to stand out from the rest?

14 APR 2021

How to convert your webinar leads into pipeline in 2021 [Webinar]

So at the end of this webinar, 26% of the attendees converted into customers, and the rest of them are still in the sales pipeline.

14 APR 2021

Why Sales and CEOs will always give me a migraine

Marketing always gets caught in the middle of CEOs and Sales. In this blog, I discuss how I deal with it at Saleswhale and I don't hold back.

14 APR 2021

The Manifesto for Modern B2B Marketers

It started with a $90,000 mistake. The largest marketing campaign I’ve ran flopped hard in terms of return on investment.

14 APR 2021

All roads lead to content

We live and breathe content in our daily lives. Whether you're on TikTok or Netflix, you are consuming content. So start making your content equally fire.

7 OCT 2020

How to nurture webinar leads

The only people who care about webinar leads are people in marketing. Sales people don't care and they don't have time to follow up.

1 OCT 2020

Getting ghosted? You're not alone

As if 2020 couldn't get any worse, sales and marketing teams are getting ghosted left and right. Yes, ghosting isn't just for awkward dating encounters.

15 SEP 2020

How we closed over $210,000 in revenue with ABM

We selected 67 accounts, which led to 21 demos, 16 sales accepted leads, and 7 closed-won deals for a total of $210K in revenue.

13 SEP 2020

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