Thought I'd check in and share something cool with you. 🙂

I interact with a lot of sales and marketing leaders everyday across industries and one trend that is obvious is the rise of revenue-focused marketers.

Marketing teams are under more pressure than ever from to commit to a revenue/opportunity/pipeline target as opposed to the traditional metrics of MQLs or Leads. And it makes sense too - more alignment between sales and marketing in pursuit of a common target - the bottom-line.

Conversational Marketing is a powerful tool in the modern marketer's arsenal, giving them more control over leads generated and showcasing marketing's influence on revenue generated. I wrote about this here.

Check it out :)