Why I decided to write my own story at Saleswhale

Catherine Farley Avatar

Catherine Farley | 11 September 2020

I am not a risk-taker. I swear. 

I've had an incredible string of jobs at the most secure and static companies. Because that's what I thought I wanted–security over anything else. 

I was so wrong. 

No matter the role, the company, or the day of the week, I wanted more creative freedom. Maybe it's because I'm a millennial or perhaps because I'm the youngest child. I don't know. Whatever it is–I want to push every project, person, and idea to the creative edge. 

That's where Saleswhale comes in. 

I saw my friend post a blog on their $90,000 mistake - and why they would do it all over again in a heartbeat

My heart stopped. Saleswhale was doing the kind of marketing that I've wanted to do. Real. No bullshit. Authentic storytelling.

Diving deeper into their website, I realized their product was also something I've wanted. An AI Assistant to nurture my MQLs to become conversation ready leads. 

Fast forward to July, and that same friend posted a job req for a marketing lead at Saleswhale. I knew I had to apply. I opened up that job req, and my jaw dropped. The responsibility section said, "this is the part where you write your own story."

Say what?

I believed in their marketing approach, external voice, and brand ethos (yes, I said ethos). But, no listed responsibilities? I get to decide that for myself? 

marketing director job ad

I decided right then and there–this was the role for me. Luckily the feeling was mutual. 

It's not often that a company, product, and team come along that feel like a perfect match. I found that at Saleswhale. 

I can't wait to embark on this journey. You'll be hearing from me soon. In the meantime, follow Saleswhale on LinkedIn and check out our Masterclass series. Seriously, do it now. 


Catherine Farley Avatar

Catherine Farley

Catherine Farley is the Director of Marketing at Saleswhale. She has 10+ years experience designing unimaginable marketing campaigns and storytelling. Catherine is the proud owner of two Great Pyrenees and due to their shedding is rarely seen wearing black.

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