Yet companies continue to invest in driving more net-new leads, with the intent to increase throughput through the top of their marketing funnel.
There's a gold vein coursing underneath their feet that they are not seeing - it's the stale leads, the pool of leads who did not respond to the initial outreach; the leads which got passed over because your sales reps ran out of bandwidth, the leads who asked to be contacted again in a quarter or two and heard nothing.
Speaking to many sales people, reaching out to these leads are deemed a waste of time. The efficiency is simply too low. It's like mining shale oil. They would much rather work on those hot fresh leads.
But here's a thought - as your sales and marketing team goes about their activities, what if Saleswhale could clean up after them, ingesting all the abandoned leads, stale leads, unresponsive leads and re-engage them as a background process?
It's akin to having your own personal shale oil extraction facility.
Cue our Re-engagement feature.
Smart Data Collection
When a lead requests to be followed up with in the future, we can now intelligently capture this follow-up date from the lead's email, and handle the follow-up. Relieve your human sales reps of this cognitive and administrative burden, and leave this to us.
Powerful Filtering and Bookmarks
You can filter leads by follow-up dates which will be due soon, and add these leads to a Re-engagement campaign.
Your bot will automatically reach out, engage and qualify them, and only hand off the hot leads to your sales reps.
To get quicker access to your filtered list, you can also save your filters as a Bookmark.
Just the Beginning
The Saleswhale platform also underwent a major User Interface Revamp, in hopes that the whole workflow would be more intuitive. So do not be surprised if you see some new surprises shipped in this new release (Conversations).
Re-engagement provides the foundation for us to build much more upon, and I would love to hear more from you on how we can do better. So, please continue reaching out to us, and keep the feedback flowing!
You can email me directly at venus [at] saleswhale.com. As a co-founder of Saleswhale, I would love to hear from you - and promise I will reply every email personally.