This pandemic has been an absolute nightmare for so many people and reasons. But, for us introverts, it has been the best time of our lives. The government is encouraging us to cancel plans, avoid people, and stay home.
So while I'm joyfully typing this from my couch in my tie-dye sweatsuit that the internet told me I needed, I can also tell you I've been an absolute wreck since Covid-19 started. Yes, all the personal stuff has been rough. But, work, it has been rough. Pivoting marketing strategies and having so many of my marketing tools taken off the table.
I know I'm not alone when I say I went from doing 2 webinars a year to having over 40 scheduled for my 2020 plan. It gives my heart palpitations just thinking about it.
Now, putting on a webinar is no small task. The more effortless a webinar appears I guarantee you, the more work went into it. But, with no tradeshows, in-person events, or travel, it should've been easy, right?
The challenge I realized rather quickly was the volume of events my marketing team was hosting increased by 300%, but our staff size remained the same. This meant we didn't have the bandwidth to have every single webinar lead followed up with 1:1 by an SDR or Account Executive.
I didn't want to keep working on producing these webinars, driving registrations, and attendees if no one would follow up with these leads. Webinars were my main marketing pipeline generating tool.
If only I had known about Saleswhale. No lie. This is an accidental sales pitch.
If I had known about Saleswhale, I would have run webinar follow up campaigns with their AI Assistant. This way, my leads are contacted by "someone" that can follow up and have a conversation with them, my SDR is free to do important prospecting, and my Account Executives are focused on closing deals.
My biggest regret was not finding out about Saleswhale sooner––so I could have closed deals myself, the introvert, in my pajamas.
Catherine Farley is the Director of Marketing at Saleswhale. She has 10+ years experience designing unimaginable marketing campaigns and storytelling. Catherine is the proud owner of two Great Pyrenees and due to their shedding is rarely seen wearing black.